THE (REAL) GARCIA

Along with the Creative Direction:

Creation of Commercial Calendar: Developing brand communication strategies, campaigns, and promotional activities.

Shootings: Organizing and producing photo shoots, creating mood boards, selecting looks, casting, choosing photographers, and providing art direction.

Proposing PR and Press actions.

Communication and Marketing Functions:

Creating and publishing content on social networks.

Developing advertising creatives and strategies in collaboration with marketing agencies.

Managing newsletters.

Suggesting actions and collaborations with other brands.

Monitoring press coverage and influencer activities to promote the brand.

Generating monthly reports and providing weekly updates on campaign and action results.

Graphic Design and Art Direction Functions:

Designing digital creatives for organic content and advertisements.

Creating offline materials such as window vinyls, posters, flyers, catalogs, and labels.

E-commerce Functions:

Updating and maintaining the website.

Uploading and managing product listings on the website.